About Us

Local Soul was born out of a desire to find fun, new designs to show off our Libertyville pride and traditions -- from the Wildcats to Lunch in the Park.  We love the spirit of Libertyville and love the sense of community that embodies everything here.  

Our founder, Betsy Matthews, fills her days as a busy healthcare executive and then switches into Wife/Mom mode to juggle the crazy schedules of two boys that love sports.  "As a student athlete, I remember how much my teammates and I loved our sports and our school, and when I saw my children's love for this community and school sports growing, I wanted to find great designs to help showcase their enthusiasm.  When I didn't find what I was looking for, I decided to get to work on it myself! Our evenings and weekends are now a bit busier, but everyone in the family plays their part in this business and we hope that you love it all as much as we do!"

So, how does an accounting type generate great designs? (Hint: She doesn't do it alone)

Enter Rob Mulsoff, Creative Director for Local Soul.  As a busy freelance creative type, Rob knew just what to do when he was presented with this concept. He jumped in without hesitation. His artistic ability shines in every original Local Soul design.  Rob and his wife have two children who share their love of Libertyville, Lacrosse, and great design.  

At Local Soul, our goal is to bring you fresh, original designs to celebrate your love of all things Libertyville --- from Wildcats gear to cool new 'Ville exclusive designs.  Local Soul is here for every member of your family to find their Libertyville spirit and to wear it proudly!